Mastering 2024 by Refining Your GTM Strategy for Unbeatable Success

In the rush to roll out new marketing initiatives for 2024, it’s easy to overlook the basic principles that make your GTM strategy effective. Here’s our checklist to help you fine-tune those core elements for success:

1. Focus Segments
2. Ideal Customer Profile
3. Marketing & Sales Programs to Influence Buyer Journey
4. Value Proposition
5. Revenue Report
6. Definitions & Statuses
7. Sources and Ownership of Intent and Engagement Data
8. Account Intelligence
9. Joint Playbooks
10. Sync Meetings

🚀 3 more things

1. If you don’t know how to exactly build your GTM strategy, feel free to reach out to me via Linkedin or book a free 15min virtual coffee with me and we can figure out if and how I can support you.
2. Are you aiming to expand your impact as a GTM expert in your local area? Explore GTM Nights and consider initiating a city chapter to foster and nurture a professional community.
3. Do you want more actionable content around GTM like this? Follow me on Linkedin for daily content and subscribe to my free newsletter to get insights and strategies straight to your inbox.

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